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Privacy Policy

Privacy Policy
Effective Date: August, 2009
Victory Link USA LLC is
55SMS (“55SMS”) is operated by Victory Link USA LLC. 55SMS and Victory Link USA LLC have implemented those Principles in this Privacy Policy, which describes how we collect, use and share personally identifiable information (“PII”) we obtain from and about individuals located in the U.S. both online and off-line. This Privacy Policy describes the privacy practices of 55SMS and Victory Link USA LLC., the website operated by 55SMS, is a general audience website and 55SMS does not knowingly collect PII from children under 13 years of age.
From time to time 55SMS may revise this Privacy Policy to reflect industry initiatives or changes in the law, our information collection and use practices, the features of our websites, or technology. If we make revisions that change the way we collect or use your PII, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices. If 55SMS materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of and have not objected to the change. This Privacy Policy is incorporated into and subject to 55SMS’ website Terms & Conditions.
General. 55SMS collects PII in order to create or enhance our relationship with you. The types of PII that may be collected include your full name, email address, billing information or mobile telephone number) and such other information as may be requested from time to time.
When we collect PII from you it is because you are voluntarily submitting the information to us when you (1) register on our website(s) to obtain downloadable mobile entertainment content, such as ringtones, games, graphics news and other information data (“Downloads”), (2) sign up from 55SMS Downloads without registering on, such as for one-time Individual Downloads or Subscriptions via SMS using your mobile phone, (3) participate in activities like sweepstakes, contests, games, surveys, forums, in connection with content or suggestions you submit to us, or chats or bulletin boards, or (4) signed up to any SMS service for alerts or notifications of any sort. We may also obtain PII from reputable third parties and sources including public databases.
Cookies. Cookies are small bits of information that the 55SMS website(s) places on the hard drive of your computer. Cookies remember information about your activities on the 55SMS website(s) and enable 55SMS to make your visits to the 55SMS website(s) more enjoyable. For example, cookies can store your password for easy logon to a site you have previously visited, or can save your preferences and subscription options for a personalized home page. 55SMS uses cookies to identify your Internet browser, to determine whether you have installed the enabling software needed to access certain material on our website(s), to determine the total number of visitors to our website(s), and to recognize you when you return to the 55SMS site. Information about your activities on the 55SMS website and other non-personally identifiable information about you may also be used to limit the online ads you encounter to those we believe are consistent with your interests.
Third party advertisements displayed on 55SMS site(s) may also contain cookies set by Internet advertising companies or advertisers. 55SMS does not control these cookies and visitors to our website(s) should check the privacy policy of the advertiser to see whether and how it uses cookies.
55SMS may use cookies and similar tools to relate your use of our website(s) to PII obtained from you or a reputable third party. For example, if you’ve asked us to send you information about our upcoming products or promotions, cookie and/or click stream data about your activities on 55SMS website(s) may allow us to limit the materials we provide you to items we think you will find interesting, based on your prior online activities and preferences.
You can program your computer to warn you each time a cookie is being sent or to refuse cookies completely. However, without cookies you may not have access to certain features on 55SMS’ website(s).
Additionally, 55SMS’ services (or third-party servers) may collect certain information about 55SMS website visitors automatically for site maintenance, optimization, security, and other legal permissible purposes. Such information may include such visitors’ IP address, browser type, date, time, and duration of visit, and particular pages viewed.
When you voluntarily provide PII to 55SMS, we will make sure you are informed about who is collecting the information, if at any time you have any concerns contact us first by using our contact information at the end of this privacy policy.
This Policy describes the types of other companies that may want to send you information about their products and services and therefore want to share your PII.
Sometimes we collect PII from consumers in manual format or off-line, such as a post card or subscription form. Providing detailed notice in those situations often proves impractical, so consumers will instead be provided with a short notice that describes how to obtain the full text of this Policy and other relevant information from us.
55SMS’ website(s) may be linked to Internet sites operated by other companies. Some of these third party sites may be co-branded with a 55SMS logo, even though they are not operated or maintained by 55SMS.
55SMS’ website(s) may also carry advertisements from other companies. 55SMS is not responsible for the practices of websites operated by third parties that are linked to our site(s) or for the privacy practices of third party or national Internet advertising companies. Once you have left the 55SMS site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any PII they collect from you.
55SMS’ website(s) may also be linked to sites operated by companies affiliated with 55SMS (e.g., companies that are part of the Victory Link or Victory Holding). Although such companies adhere to this Privacy Policy, visitors to those affiliated sites should still refer to their separate privacy policies and practices, which may differ in some aspects from this Policy.
55SMS will not use the PII you provide to us for purposes different from the purpose for which it was submitted, or share your PII with third parties that are not affiliated with 55SMS unless we obtain your permission.
55SMS will use the PII you provide in a manner that is consistent with this Policy. If 55SMS obtains PII from a third party, such as a business partner, our use of that information is governed by this Policy.
For example, 55SMS may use your PII and Registration Data to send you important information and notices regarding your account and 55SMS services. In addition, when 55SMS collects PII from you itself in connection with your Download request, we will process your subscription or service request, including order fulfillment and payment processing if appropriate. In those instances, 55SMS will not share your credit card information with third parties except those 55SMS uses to perform tasks (such as order fulfillment and payment processing) required to complete purchases you make and subscriptions you place through
Or, an affiliate of 55SMS may provide you with Downloads by collecting PII on 55SMS’ behalf when you register on or sign up for individual Downloads using your mobile phone. 55SMS’ affiliate provides 55SMS with the PII it needs to provide you with the Downloads and other services you requested. 55SMS’ affiliate also provides your mobile communications provider with the information it needs to bill you for the Downloads and other services you purchased.
55SMS may also use PII in aggregate, anonymous form for research purposes.
55SMS may share your PII with companies that are affiliated with us that are part of the Victory Link, Victory Link USA, or Victory Holding. Provided you have given us permission, 55SMS may share your PII with advertisers and business partners that are not affiliated with 55SMS, but would like to send you information about their products and services. However, you will always have the opportunity to instruct us not to share your information with unaffiliated third parties when PII is collected.
55SMS employees, agents and contractors must have a legitimate business reason to obtain access to your PII. 55SMS may share your PII with outside contractors or agents who help us manage our information activities (i.e., sweepstakes administration, order fulfillment, statistical analyses), but they may only use your PII to provide 55SMS with a specific service and not for any other purpose.
55SMS may also enter into agreements with outside companies that possess the technology that allows 55SMS to customize the advertising and marketing messages you receive on 55SMS’ website(s). Your non-PII and click stream data about your activities on 55SMS’ website(s) may be shared with these companies so this customization can be accomplished. These companies will not share your information with any third party or use it for any other purpose. Anonymous click stream and demographic information may also be shared with 55SMS’ advertisers and business partners.
There may be instances when 55SMS may disclose PII without providing you with a choice in order to protect the legal rights of 55SMS, other companies within the Victory Link USA, Victory Link, Victory Holding or their employees, agents and contractors; to protect the safety and security of visitors to our website(s); to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if 55SMS sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, 55SMS may transfer your PII to a third party as part of that transaction.
55SMS uses reasonable administrative, technical, personnel and physical measures to safeguard PII in its possession against loss, theft, unauthorized use, disclosure or modification. In addition, 55SMS uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.
Whenever possible, visitors to 55SMS may review the PII they have provided to us in our records. We will take reasonable steps to correct any PII a visitor informs us is incorrect.
If you would like to communicate with 55SMS about this Privacy Policy or 55SMS’ collection and use of your PII, or to review, correct or delete your PII, or to stop all future communication from us, please contact us by email at: or contact customer service at the toll free number below and a member of our customer service staff will be happy to assist you.
Our Toll Free Number is: 1-877-77-55SMS (1-877-775-5767).